Heat Pump Water Heater (HPWH) Sales & Customer Engagement
This course focuses on customer communication and sales strategies related to residential heat pump water heaters (HPWH). Participants are introduced to the fundamentals of HPWH technology and learn how to explain these systems in clear, accessible language for homeowner audiences. The course covers energy efficiency and decarbonization benefits, common customer questions and concerns, incentives and rebates, lifecycle cost considerations, and comparisons with conventional water heaters. It also addresses practical communication techniques for contractors and sales professionals, including speaking points and role-play exercises to strengthen conversations with customers and improve confidence in responding to objections.
Thu, Aug 20th, 2026
1:00pm - 2:30pm EDT
Virtual
Learning Objectives
- Understand the fundamentals of heat pump water heater technology
- Learn how to explain HPWH systems clearly in everyday language
- Recognize the energy efficiency and decarbonization benefits of HPWH systems
- Identify common customer questions and concerns related to HPWH installations
- Understand how to explain incentives, rebates, and lifecycle cost considerations
- Compare HPWH systems with conventional water heaters in a practical customer-facing context
- Strengthen communication approaches for contractors and sales professionals
- Practice using speaking points and responding to customer questions and objections through role-play exercises
Course Details
This course is designed for contractors, sales professionals, program implementers, and others who need to communicate effectively with residential customers about heat pump water heaters. The session provides practical guidance for explaining technology, value, and installation considerations in a way that supports customer understanding and trust. Role-play exercises are included to help participants build confidence in real-world sales and engagement conversations.
Provider:Fulya Kocak LLC
Instructor:Fulya Kocak, LEED Fellow
Course Type:Virtual, Live Instruction
Course Dates:Thursday, August 20, 2026 | 1:00 pm-2:30 pm
Registration Deadline:August 20, 2026 at 6:00am
Time Commitment:1.5 hours
Record of Completion:Certificate of Completion
All training and certification courses are offered at no cost to participants on a first-come, first-served basis. Due to the time commitment, registrants may not sign up for conflicting courses unless the conflicting course is self-paced. This course is provided for educational purposes only and does not constitute professional, financial, tax, or legal advice. Participation in this course does not establish a professional relationship with the instructor or the DCSEU. Course content is subject to change, and we do not guarantee that it will perfectly match descriptions on our website or social media. We are not responsible for students' access to course materials, required products, or their ability to complete the course due to skill level, commitment, or other factors. No guarantees are made regarding earnings, success, or specific outcomes. Course participants are solely responsible for complying with all applicable laws, and the DCSEU and presenters disclaims any liability for penalties or damages incurred due to non-compliance.